The Ol' "Wizard of Oz" Trick

Working at a startup. Doing a ton of different things. But this week has been really sales heavy. Selling advertising technology to publishers and media companies. 

I've sent out thousands of emails. Some using mass email tools, some manually.  

For weeks I have been trying to get in touch with an elusive media contact named Will. He ignored... 6 or 8 emails. 3 or 4 calls. But his sites are really perfect for what we are selling - I think. 

In any case, I'd rather be told "no," than ignored. So I kept pushing. In a moment of exasperation, I sent this email to Will this afternoon: 


It was comparable to my other sales emails, but prefaced by my wise remark - as shown above. 

My other emails were ignored completely. Within 30 minutes of sending above email, I heard back:  


Sale is not made. No signature on the dotted line yet. But a small victory. Makes me think of this quote: 

"The less confident you are, the more serious you have to act."

- Tara Ploughman